AdMob [Via Electronista] released its latest report and it states the iPhone is the leading smartphone not only in the Americas, but in Europe as well. This news should really come to no surprise to any of our readers, and it’s not the first signs of Apple’s dominance in the smartphone world as we’ve reported [...]
It seems Apple has made the move and gotten into the in-app advertising business. The rumor of Apple purchasing Quattro Wireless has turned out to be 100% accurate. The AdMob competitor, Quattro Wireless, was purchased by Apple for a cool $275 million.
“We are thrilled to let you know that Apple has acquired Quattro. We want [...]
Boom Town claims several sources have confirmed that Apple is getting into the in-app advertising business by buying AdMob competitor Quattro Wireless for $275 million.
Since Apple currently dominates the mobile app space, bolstering their cut of profits with a cut of in-app advertising is likely good business for them. It’s all about the eyeballs, and [...]
AdMob, recently acquired by Google, has released their latest set of mobile metrics [PDF link] and the iPhone and iPod touch platform (iPhone OS) has a comfortable 50% share of worldwide traffic, and 55% of US traffic. That’s up 6.9%. In terms of top handset models, Apple’s iPhone accounted for 22.4%/24.1% (up 5.5%/5.2%) and iPod [...]
Did Apple meet with mobile advertising company, AdMob before Google acquired them last week for $750 million? That’s what “people familiar with the matter” told Bloomberg:
Buying AdMob would have allowed Apple to expand into online advertising, a strategy that Nokia Oyj is pursuing, [IDC analyst Karsten Weide] said. “If a lot of traffic [...]
When Google opens their wallet, big buyouts follow, and this time it’s iPhone/mobile advertising company AdMob for $750 million, and VoIP startup Gizmo5 for about $30 million.
AdMob is an obvious choice for Google, as it’s built mobile and in-app advertising (especially on the iPhone) into a $100 million a year business, enough to get Brin [...]
Last week we linked to an AdMob estimate that the iPhone and iPod touch App Store could represent a $2.5 billion a year economy, which based the estimate off usage stats for their mobile ad network, and a survey of 1000 iPhone, iPod touch, and Google Android users. But not so fast, says Cult of [...]
Does the App Store represent a $2.5 billion a year economy, with 26.4 million iPhone users, 50% of whom pay for apps to the tune of $9.49 a month, or $125 million in August alone? That’s the story AdMob’s latest figures (via GigaOm) are telling, with 26.4 million iPod touch users, at 40% who pay, [...]
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