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	<title>Comments on: Nintendo Sees no Rivalry with iPhone, but &#8220;Future is Dark&#8221; if They Can&#8217;t Differentiate</title>
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	<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/</link>
	<description>The #1 iPhone, iPad, and iPod touch Blog</description>
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		<title>By: ddx</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93428</link>
		<dc:creator>ddx</dc:creator>
		<pubDate>Thu, 12 Nov 2009 15:09:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93428</guid>
		<description>&lt;p&gt;ill say exactly what i said on appleinsider when they ran this story. &lt;/p&gt;

&lt;p&gt;&lt;strong&gt;APPLE IS IN NO WAY KILLING NINTENDO&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Nintendos profits have fallen massively because their Wii sales have literally plummeted (they still outsell everyone but not at the same pace as last year, they expected this) The iPhone/iPod has had a negligible effect on Nintendo. &lt;/p&gt;

&lt;p&gt;Its been said again and again, the content on the ipod/phone is not there, 1mil downloads for bejewled isnt exactly all that amazing when i look at titles like Metal Gear Solid: Peace Walker its easy to tell they are not even in the same category. &lt;/p&gt;

&lt;p&gt;The touch/phone is getting its boost mostly from being a PMP or phone &lt;strong&gt;FIRST&lt;/strong&gt; and it isnt going to be enough to hurt Nintendo significantly in their sector and heres the main reasons why. &lt;/p&gt;

&lt;ol&gt;
&lt;li&gt;&lt;p&gt;Audience - the average price and audience set it well above your 4-10 year old (120 bucks for a DS or 199 for a ipod?) Nintendo targets the younger crowd (not true in japan though), Apple targets teens and up so they pose a more serious threat to Sonys PSP (which without content makes it not feasible) &lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;Content - 3 words Mario, Zelda, Metroid. You can put this on any system and have it be successful. Nintendo has high profile 3rd party developers at the helm on their device, and in Japan they go nuts over this device both young and old. Games like Final Fantasy and the new Dragon Quest move systems, i have yet to hear one person who owns an iphone say &quot;i bought this phone because it has this siiiick app and no other on the market does&quot;. &lt;/p&gt;&lt;/li&gt;
&lt;/ol&gt;

&lt;p&gt;Performance - the phone/touch is capable but its woefully behind PSP standards and the new Tegra 2 is going into Nintendos next handheld. Also how can i address the &lt;strong&gt;PATHETIC&lt;/strong&gt; battery life, because i know that if i used the thing as a gaming device id better get about 10 hours out of it...&lt;/p&gt;

&lt;p&gt;App Store - This is a negative and a huge one at that. theres over 100k apps, almost 9k games. Why on earth would you release a product in a over saturated market only to have it get buried by literally thousands of titles? Also, most game titles are about 29.99 you think that kind of market can flourish on the App Store where most people clamor for free or .99? &lt;/p&gt;

&lt;p&gt;iPhone/iPod gaming will stay relegated to the burn 10 mins on the bus ride or sitting in the lobby waiting on someone status, right now they cant compete in the same market as Nintendo for games.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>ill say exactly what i said on appleinsider when they ran this story. </p>

<p><strong>APPLE IS IN NO WAY KILLING NINTENDO</strong></p>

<p>Nintendos profits have fallen massively because their Wii sales have literally plummeted (they still outsell everyone but not at the same pace as last year, they expected this) The iPhone/iPod has had a negligible effect on Nintendo. </p>

<p>Its been said again and again, the content on the ipod/phone is not there, 1mil downloads for bejewled isnt exactly all that amazing when i look at titles like Metal Gear Solid: Peace Walker its easy to tell they are not even in the same category. </p>

<p>The touch/phone is getting its boost mostly from being a PMP or phone <strong>FIRST</strong> and it isnt going to be enough to hurt Nintendo significantly in their sector and heres the main reasons why. </p>

<ol>
<li><p>Audience &#8211; the average price and audience set it well above your 4-10 year old (120 bucks for a DS or 199 for a ipod?) Nintendo targets the younger crowd (not true in japan though), Apple targets teens and up so they pose a more serious threat to Sonys PSP (which without content makes it not feasible) </p></li>
<li><p>Content &#8211; 3 words Mario, Zelda, Metroid. You can put this on any system and have it be successful. Nintendo has high profile 3rd party developers at the helm on their device, and in Japan they go nuts over this device both young and old. Games like Final Fantasy and the new Dragon Quest move systems, i have yet to hear one person who owns an iphone say &#8220;i bought this phone because it has this siiiick app and no other on the market does&#8221;. </p></li>
</ol>

<p>Performance &#8211; the phone/touch is capable but its woefully behind PSP standards and the new Tegra 2 is going into Nintendos next handheld. Also how can i address the <strong>PATHETIC</strong> battery life, because i know that if i used the thing as a gaming device id better get about 10 hours out of it&#8230;</p>

<p>App Store &#8211; This is a negative and a huge one at that. theres over 100k apps, almost 9k games. Why on earth would you release a product in a over saturated market only to have it get buried by literally thousands of titles? Also, most game titles are about 29.99 you think that kind of market can flourish on the App Store where most people clamor for free or .99? </p>

<p>iPhone/iPod gaming will stay relegated to the burn 10 mins on the bus ride or sitting in the lobby waiting on someone status, right now they cant compete in the same market as Nintendo for games.</p>]]></content:encoded>
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		<title>By: fassy</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93287</link>
		<dc:creator>fassy</dc:creator>
		<pubDate>Wed, 11 Nov 2009 23:10:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93287</guid>
		<description>&lt;p&gt;@Rene&lt;/p&gt;

&lt;p&gt;It depends on what you mean by &quot;best.&quot;&lt;/p&gt;

&lt;p&gt;The iPhone/iPod touch&#039;s controls (or lack thereof) and incredibly poor battery life compared to a DS or PSP make it a poor game machine (my opinion) and not nearly in the same class as a DS or PSP.&lt;/p&gt;

&lt;p&gt;But the iPhone could become &lt;em&gt;good enough&lt;/em&gt; to take a chunk out of dedicated portable console sales, because some of those so-called &quot;casual gamers&quot; will decide not to spend $120 on a DS when they already carry a game-capable machine.&lt;/p&gt;

&lt;p&gt;The camera analogy is not all bad -- hard-core photogaphers carry a Nikon D300 or equivalent, serious photographers carry at least a point-and-shoot.  There will always be a market for those people.  But that market has shrunk a bit, as more and more people rely purely on their cel phone cameras for every day use.  Games could follow a similar track, though game capabilities are harder to build into a phone than a camera.&lt;/p&gt;

&lt;p&gt;Still, I also do not fear for Nintendo&#039;s future.  Not only do they have top-notch engineering and design talent, Iwata seems smart to enough to avoid complacency, recognize the dangers that a &quot;good enough&quot; convergence machine poses, and guide Nintendo&#039;s efforts accordingly.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>@Rene</p>

<p>It depends on what you mean by &#8220;best.&#8221;</p>

<p>The iPhone/iPod touch&#8217;s controls (or lack thereof) and incredibly poor battery life compared to a DS or PSP make it a poor game machine (my opinion) and not nearly in the same class as a DS or PSP.</p>

<p>But the iPhone could become <em>good enough</em> to take a chunk out of dedicated portable console sales, because some of those so-called &#8220;casual gamers&#8221; will decide not to spend $120 on a DS when they already carry a game-capable machine.</p>

<p>The camera analogy is not all bad &#8212; hard-core photogaphers carry a Nikon D300 or equivalent, serious photographers carry at least a point-and-shoot.  There will always be a market for those people.  But that market has shrunk a bit, as more and more people rely purely on their cel phone cameras for every day use.  Games could follow a similar track, though game capabilities are harder to build into a phone than a camera.</p>

<p>Still, I also do not fear for Nintendo&#8217;s future.  Not only do they have top-notch engineering and design talent, Iwata seems smart to enough to avoid complacency, recognize the dangers that a &#8220;good enough&#8221; convergence machine poses, and guide Nintendo&#8217;s efforts accordingly.</p>]]></content:encoded>
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		<title>By: Dennis</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93264</link>
		<dc:creator>Dennis</dc:creator>
		<pubDate>Wed, 11 Nov 2009 20:49:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93264</guid>
		<description>&lt;p&gt;As long as iPhone games aren&#039;t subject to ESRB ratings, games on the iPhone platform will stay inexpensive and will be made by small, independent developers as well as large companies.  Those are the two main advantages of the iPhone game scenario: cheap games and a lot of competition.  The lack of controls is a negative; convergence device and OTA downloads (for small games) are positives.&lt;/p&gt;

&lt;p&gt;I have no worries about Nintendo&#039;s future in any case.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>As long as iPhone games aren&#8217;t subject to ESRB ratings, games on the iPhone platform will stay inexpensive and will be made by small, independent developers as well as large companies.  Those are the two main advantages of the iPhone game scenario: cheap games and a lot of competition.  The lack of controls is a negative; convergence device and OTA downloads (for small games) are positives.</p>

<p>I have no worries about Nintendo&#8217;s future in any case.</p>]]></content:encoded>
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		<title>By: Tansen</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93256</link>
		<dc:creator>Tansen</dc:creator>
		<pubDate>Wed, 11 Nov 2009 20:30:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93256</guid>
		<description>&lt;p&gt;I feel like a &quot;Wiiphone&quot; or other Nintendo phone is the next step, at least when it comes to the DS. If they could make a decent phone with a screen size to match combined size of both screens, 3.2 MP camera, wifi bluetooth, touchscreen etc., and the ability to fully play DS games and others, then this would certainly be a competitor to the Iphone. Of course this phone would place 90% of its capabilities to games, whereas the Iphone can do most things (business apps, internnet, gamers etc.) very well already. It&#039;s definitely going to be an interesting future for the companies.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I feel like a &#8220;Wiiphone&#8221; or other Nintendo phone is the next step, at least when it comes to the DS. If they could make a decent phone with a screen size to match combined size of both screens, 3.2 MP camera, wifi bluetooth, touchscreen etc., and the ability to fully play DS games and others, then this would certainly be a competitor to the Iphone. Of course this phone would place 90% of its capabilities to games, whereas the Iphone can do most things (business apps, internnet, gamers etc.) very well already. It&#8217;s definitely going to be an interesting future for the companies.</p>]]></content:encoded>
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		<title>By: Rene Ritchie</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93250</link>
		<dc:creator>Rene Ritchie</dc:creator>
		<pubDate>Wed, 11 Nov 2009 20:04:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93250</guid>
		<description>&lt;p&gt;Is gaming like cameras? The best device is the one with you the most and convergence makes that an iPhone or similar?&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Is gaming like cameras? The best device is the one with you the most and convergence makes that an iPhone or similar?</p>]]></content:encoded>
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		<title>By: iDavey</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93243</link>
		<dc:creator>iDavey</dc:creator>
		<pubDate>Wed, 11 Nov 2009 19:36:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93243</guid>
		<description>&lt;p&gt;This reminds me of when people always used to say Nintendo was gonna fail because they weren&#039;t the &quot;top&quot; dog. Yet they never even bowed out or was even close to it. They are the only gaming company to even make a profit from consoles on day one!&lt;/p&gt;

&lt;p&gt;As long as Nintendo is Nintendo. And they have the mainstays (Mario, Zelda, Metroid, etc) they will never be knocked down or replaced. Especially in handheld. No one has done it for ages.&lt;/p&gt;

&lt;p&gt;I&#039;m with Iwata. Apple and Nintendo aren&#039;t rivals. They actually share the same business models and beliefs. Simple is better, it&#039;s not spec game but an interface game, and target the crowd that most people in their business normally leave alone (Blue Ocean strategy)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>This reminds me of when people always used to say Nintendo was gonna fail because they weren&#8217;t the &#8220;top&#8221; dog. Yet they never even bowed out or was even close to it. They are the only gaming company to even make a profit from consoles on day one!</p>

<p>As long as Nintendo is Nintendo. And they have the mainstays (Mario, Zelda, Metroid, etc) they will never be knocked down or replaced. Especially in handheld. No one has done it for ages.</p>

<p>I&#8217;m with Iwata. Apple and Nintendo aren&#8217;t rivals. They actually share the same business models and beliefs. Simple is better, it&#8217;s not spec game but an interface game, and target the crowd that most people in their business normally leave alone (Blue Ocean strategy)</p>]]></content:encoded>
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		<title>By: Jon</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93221</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Wed, 11 Nov 2009 18:28:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93221</guid>
		<description>&lt;p&gt;If I was a serious gamer, I&#039;d still go for a PSP or a DS. The lack of a physical direction pad kills the deal.
Even a trackball would add much more functionality to the iPhone. Games on the two dedicated platforms have much more depth than compared to games on the iPhone. Of course, that is why they are more expensive too......what am i saying? Just give me Mario Kart on the iPhone and I&#039;ll be happy. =)&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>If I was a serious gamer, I&#8217;d still go for a PSP or a DS. The lack of a physical direction pad kills the deal.
Even a trackball would add much more functionality to the iPhone. Games on the two dedicated platforms have much more depth than compared to games on the iPhone. Of course, that is why they are more expensive too&#8230;&#8230;what am i saying? Just give me Mario Kart on the iPhone and I&#8217;ll be happy. =)</p>]]></content:encoded>
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		<title>By: TelecomVet</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93208</link>
		<dc:creator>TelecomVet</dc:creator>
		<pubDate>Wed, 11 Nov 2009 17:57:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93208</guid>
		<description>&lt;p&gt;Iwata may also benefit from loving Theodore Levitt&#039;s quick read entitled, Marketing Myopia.  Game business or entertainment business?  Big difference and it seems to me that Apple&#039;s figured it out.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Iwata may also benefit from loving Theodore Levitt&#8217;s quick read entitled, Marketing Myopia.  Game business or entertainment business?  Big difference and it seems to me that Apple&#8217;s figured it out.</p>]]></content:encoded>
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		<title>By: pharmtechie</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93197</link>
		<dc:creator>pharmtechie</dc:creator>
		<pubDate>Wed, 11 Nov 2009 17:00:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93197</guid>
		<description>&lt;p&gt;If I had a child, I would consider getting him/her a DS in the early ages (until 10 or maybe little later) then move onto an iPod Touch eventually.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>If I had a child, I would consider getting him/her a DS in the early ages (until 10 or maybe little later) then move onto an iPod Touch eventually.</p>]]></content:encoded>
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		<title>By: The Reptile</title>
		<link>http://www.tipb.com/2009/11/11/nintendo-sees-rivalry-iphone-future-dark-differentiate/comment-page-1/#comment-93196</link>
		<dc:creator>The Reptile</dc:creator>
		<pubDate>Wed, 11 Nov 2009 17:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=14973#comment-93196</guid>
		<description>&lt;p&gt;Future dark?  I doubt that.  They have a number of properties that they own the IP to which have never been on any platform but Nintendo.  They could always develop for other platforms and do just fine if they can&#039;t do anything on the hardware side.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Future dark?  I doubt that.  They have a number of properties that they own the IP to which have never been on any platform but Nintendo.  They could always develop for other platforms and do just fine if they can&#8217;t do anything on the hardware side.</p>]]></content:encoded>
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