iPhone Designer Jony Ive “Objectified”
Apple VP of Industrial Design, Jonathan Ive discusses the philosophy behind everything from the iPhone to the iMac for the documentary Objectified and, quite frankly, shows why he’s the best there is at what he does, and why what he does is oh, so nice.
Watch the video. Especially if you’re designing for Apple’s competition. Please.
[via Ryan Block]



















November 7th, 2009 at 6:14 pm
Fanboy Man Crush alert…
November 7th, 2009 at 6:26 pm
It was almost like listening to Nigel Tufnel explain his amps. I kept waiting for Rob Reiner to interrupt.
November 7th, 2009 at 6:38 pm
@Icebike – Love. Up.
November 7th, 2009 at 6:44 pm
The face of Apple that few people know but everyone recognizes.
November 7th, 2009 at 7:27 pm
@ ICEBIKE RON JEREMY IS ROFL. RON JEREMY SAYS YOU MADE MY DAY WITH THAT COMMENT. RON JEREMY SAYS THAT VID IS PORN FOR FAN-e-BOYS.
November 7th, 2009 at 9:10 pm
Steve Jobs saved Apple. But Johnny Ive gave him the products to do it.
November 7th, 2009 at 11:27 pm
did’t know **** get that old
November 8th, 2009 at 12:15 am
So Apple requires all employees and spokesmen to be ****?
November 8th, 2009 at 12:16 am
Really? I can’t say ****? Lol
November 8th, 2009 at 2:23 am
Yeah he’s the man. I love how even the designer of the iPhone takes it out and wipes the screen off. Lmao!!
November 8th, 2009 at 3:19 am
Cool. Wish I had enough money for a MacBook Air
November 8th, 2009 at 3:48 am
Now since I saw the iPhone designer with his iPhone no case.. I feel better I love the way my iPhone feels without a case..White on is the best
November 8th, 2009 at 4:29 am
He doesn’t have to pay for the replacement. http://blog.collinsmichaelg.com/files/Image/iphone-shattered.jpg
November 8th, 2009 at 10:13 am
Jony is amazing at his work. Never made an ugly product and he just gets better and better. But hey for $2,000,000 a year I don’t think he’s allowed to make one ugly haha
November 8th, 2009 at 3:52 pm
This bull! MADNESS! Iphone sends personel information to the developers of certain apps.
Click my name and check the full story.
November 8th, 2009 at 6:50 pm
@ MANGE RON JERY SAYS YOUR COMMENT FAILS.
November 8th, 2009 at 8:51 pm
Love Jony Ive.. He is passionate about what he does and you can see the results. Definitely a fanboy man crush..
November 9th, 2009 at 3:31 pm
Jony Ive is not unlike the minimalist composer Cage. He waxed philosophical in a way that most people don’t care to follow.
An example of Cage’s work: a piece called “4:33″…the “musical” score is several pages of blank staves. So the musician sets up his instrument on stage and prepares to play…and never does. The point is that the ambient sound; that of the audience shifting in their seats, a few throats clearing, an occasional sniffle…that is the manifestation of the “music” in that moment…which goes on for 4 minutes and 33 seconds.
The concepts have meaning to the creators and ultimately thrust design and composition to promote innovation…but not many really care to take the journey to the ultimate product.
I guess I am saying, I am glad Jony thinks as he does, but I am far less interested in his process. lol