Dine, Nature, Pass – Apple’s New 75,000 Apps for Just About Anything Commericals
Apple, evolving on the “App for That” theme that’s been the centerpiece of their iPhone commercials for over a year, has released 3 new ads called Dine, Nature, and Pass with the tag line “75,000 apps for just about anything”.
Dine features Trip Case [Free - iTunes link], New York Subway ‘09 [$4.99 - iTunes link], Epicurious Recipes [Free - iTunes link], Zagat to Go ‘09 [$9.99 - iTunes link], QuickOffice Mobile Office Suite [$9.99 - iTunes link], GAP StyleMixer [Free - iTunes link]
Nature features iXpenseIt [$4.99 - iTunes link], DailyFinance [Free - iTunes link], Guitar Toolkit [$9.99 - iTunes link], Lonely Planet Mandarin [$9.99 - iTunes link], iBird Explorer Plus [$19.99 - iTunes link], Pizza Hut [Free - iTunes link]
Pass features Fandango [Free - iTunes link], G-Park [$0.99 - iTunes link], VocabWiz College Vocabulary [$4.99 - iTunes link], 365 Crosswords [$4.99 - iTunes link], Classics [$2.99 - iTunes link], ABC Animals [$1.99 - iTunes link]
Phew! We get it, Apple is turning up the dial on the app platform promotion. And why not? It’s their killer competitive advantage at this point.
September 21st, 2009 at 10:32 pm
Of course they’re using this to their advantage, but the commericals are getting old.
September 21st, 2009 at 10:43 pm
@ tweger01
I honestly dont think Apple gives a sh_it what you think, the commercials are working, and in a big way. Apple knows what they are doing.
September 22nd, 2009 at 12:20 am
Where’s the app to use google voice and latitude
September 22nd, 2009 at 12:21 am
Exactly. The commercials work and it’s showing off something no other phone can come close to
September 22nd, 2009 at 4:14 am
Apple has a excellent ad agency….GO APPLE..
September 22nd, 2009 at 7:24 am
Dunno if anyone has seen the new Nokia 5800 advert airing in the UK lately but it’s a direct rip off of Apples “app for that” theme, including the saying! “want to chat to your friends on Facebook? There’s an app for that”
it’s such a blatant rip off I dunno how they get away with it?
September 22nd, 2009 at 8:32 am
@Iain 117:
If Apple didn’t trademark “There’s an app for that” then anyone can legally use it. What would be ironic is if Nokia trademarked it. Energizer did this years ago to Duracell by mocking their mechanical bunny, then trademarking it.